Europe’s premier poker publication, Bluff Europe, has joined forces with Borders to have the magazine distributed in its stores.

Retailing at ¬2.99, Bluff Europe is now available to buy on newsstands at Borders book stores across the UK.

A spokesman for Borders said: “Bluff Europe is an established European poker magazine and we were keen to get the most widely-read poker publication in Europe into our stores.”

“We’re delighted to have struck a deal with Borders book stores,” added Bluff Europe Editor-in-Chief Michael Caselli. “Readers can now buy their favorite poker magazine on high streets across the UK.”

The magazine also recently launched its SMS subscription service, allowing UK readers to subscribe to Bluff Europe via their mobile phones.

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