Bluff Media, the publishers of Bluff Magazine and BluffMagazine.com, announced Tuesday a myriad of improvements to its coverage of the 2009 World Series of Poker. Included amongst this is a dedicated Twitter portal and live streaming of final tables on BluffMagazine.com.

The Twitter portal, found here, allows poker fans to follow all the action of their favorite professional poker pros during the 2009 WSOP. Readers will be able to select to read all available Twitter feeds or narrow it down by a particular event or player.

“We wanted to give the fan sitting at home the feeling that he was right there inside the Amazon Room railing his favorite player,” said Jeff Markley, Vice President of Online Operations for Bluff Media. “We feel we’re giving our readers unparalleled coverage by getting them right into the players’ minds during poker’s biggest event.”

Through the seven weeks of action poker fans will also be able to tune into 12 final tables being streamed live exclusively on BluffMagazine. Included in the schedule is the $10,000 Pot Limit Hold’em World Championship event on June 25, an event that had a final table last year including Andy Bloch, Patrik Antonius, Mike Sexton, Kathy Liebert, Phil Laak, Chris Bell, Amit Makhija and eventual winner Nenad Medic.

“Poker fans should be very excited about being able to see these final tables live,” said Eric Morris, publisher of Bluff Magazine. “We’re very proud to be the official digital media partner of the WSOP and look forward to showing the world some of the world’s best poker players chasing those highly coveted gold bracelets.”

The complete schedule of events streaming live on BluffMagazine.com is as follows:

• June 3 – Event #5 ($1,500 Pot Limit Omaha)
• June 4 – Event #7 ($1,500 No Limit Hold’em)
• June 5 – Event #10 ($2,500 Pot Limit Omaha/Pot Limit Hold’em)
• June 9 – Event #17 ($1,000 Ladies No Limit Hold’em)
• June 11 – Event #20 ($1,500 Pot-Limit Hold’em)
• June 13 – Event #24 ($1,500 No-Limit Hold’em)
• June 16 – Event #30 ($2,500 Pot-Limit Omaha)
• June 18 – Event #34 ($1,500 No-Limit Hold’em)
• June 20 – Event #36 ($2,000 No-Limit Hold’em)
• June 25 – Event #45 ($10,000 Pot-Limit Hold’em World Championship)
• June 29 – Event #51 ($1,500 No-Limit Hold’em)
• July 1 – Event #54 ($1,500 No-Limit Hold’em)

With the start of the 40th annual WSOP now only hours away Morris promises there’s even more in store as the action heats up.

“We’ve got a couple of other enhancements to our coverage that we’ll be showcasing once the cards are in the air,” said Morris. “Everything we’ve done on BluffMagazine.com and WorldSeriesofPoker.com is done to improve things for the fan following at home.”

The 2009 World Series of Poker kicks off next week and poker fans will be coming to BluffMagazine.com to see the final table broadcasts of 12 events beginning with Event #4 ($1,500 Pot Limit Omaha) on June 3.

“We’re very happy to be able to bring poker fans and players alike exclusive coverage of these final tables,” said Eric Morris, publisher of Bluff Magazine. “We promise to raise the bar for live streaming coverage.”

The 12 final tables available on BluffMagazine.com are being combined with another 12 available exclusively on ESPN360.com. The highlight of the ESPN360 schedule will undoubtedly be the final table of the $50,000 H.O.R.S.E event, considered to be the players’ championship.

 ”We are proud to provide the culminating action of so many prominent events to a worldwide audience in real time,” said WSOP Commissioner Jeffrey Pollack. “This online initiative will complement our spectacular television package on ESPN and deliver even more of this year’s milestone WSOP to fans who want the most immediate coverage possible.”

Complete 2009 WSOP Live Streaming Final Table Schedule

• Event 4 - $1,000 No-limit Hold’em June 2 – ESPN360.com   
• Event 5 - $1,500 Pot-Limit Omaha  June 3 – BluffMagazine.com  
• Event 7 - $1,500 No-Limit Hold’em June 4 – BluffMagazine.com
• Event 10 - $2,500 Pot-Limit Omaha/Pot-Limit Hold’em  June 5 – BluffMagazine.com
• Event 11 - $2,000 No-Limit Hold’em June 6 – ESPN360.com   
• Event 15 - $5,000 No-Limit Hold’em 6-handed June 8 – ESPN360.com   
• Event 17 - $1,000 Ladies No-Limit Hold’em  June 9 – BluffMagazine.com    
• Event 19 - $2,500 No-Limit Hold’em 6-handed June 10 – ESPN360.com   
• Event 20 - $1,500 Pot-Limit Hold’em June 11 – BluffMagazine.com
• Event 22 - $1,500 No-Limit Hold’em Shootout June 12 – ESPN360.com   
• Event 24 - $1,500 No-Limit Hold’em June 13 – BluffMagazine.com   
• Event 29 - $10,000 No-Limit Hold’em Heads Up June 15 – ESPN360.com   
• Event 30 - $2,500 Pot-Limit Omaha  June 16 – BluffMagazine.com
• Event 33 - $10,000 Limit Hold’em   June 17 – ESPN360.com   
• Event 34 - $1,500 No-Limit Hold’em June 18 – BluffMagazine.com 
• Event 35 - $5,000 Pot-Limit Hold’em June 19 – ESPN360.com   
• Event 36 - $2,000 No-Limit Hold’em June 20 – BluffMagazine.com
• Event 40 - $10,000 Pot-Limit Omaha June 22 – ESPN360.com   
• Event 41 - $5,000 No-Limit Hold’em Shootout June 23 – ESPN360.com   
• Event 45 - $10,000 Pot-Limit Hold’em June 25 – BluffMagazine.com
• Event 47 - $2,500 Mixed Hold’em June 26 – ESPN360.com   
• Event 49 - $50,000 H.O.R.S.E. June 30 – ESPN360.com   
• Event 51 - $1,500 No-Limit Hold’em June 29 – BluffMagazine.com     
• Event 54 - $1,500 No-Limit Hold’em July 1 – BluffMagazine.com

The 2009 BLUFF Magazine Player of the Year will also win this Orange County Chopper courtesy of the new presenting sponsor, LUGZ.

BLUFF Media, the poker industry’s leading media organization, is proud to announce that the 2009 Player of the Year award now has a presenting sponsor, Lugz Footwear, and the sponsorship comes with a nice perk for whichever poker superstar walks away with the award – a custom built Orange County Chopper.

“We’re thrilled to have Lugz on board as a presenting sponsor,” said Eric Morris, co-founder of BLUFF Media and BLUFF Magazine. “We’re proud that we’ve been able to attract a non-industry sponsor to help increase the prestige of the award.”

The POY award is awarded to the poker player who has the best results over the course of an entire calendar year. Points are awarded for each tournament finish based on the tournament buy-in and the size of the field. Previous winners include Phil Ivey, Chad Brown and reigning Player of the Year John Phan.

“LUGZ is very excited to be sponsoring Bluff Magazine’s Player of the Year Program. The aggressiveness of these players and the pride they take in their craftsmanship in such a synergy of our own brand,” said Larry Schwartz, Executive Vice President of Lugz. “And being able to award this Player of the Year with the Lugz custom build OCC Chopper seemed like the perfect move.”

The bike was built in 2006 by Orange County Choppers and was revealed to the world during episodes of Discovery Channel’s American Chopper. The next stop for the custom built bike could be the garage of some of poker’s biggest names. Michael Binger currently leads the 2009 POY race but Bertrand Grospellier, Jeff Madsen and Scotty Nguyen are all in contention.

To follow the race for Bluff Magazine Player of the Year presented by LUGZ visit http://www.bluffmagazine.com/players/poy.asp

The Bluff Online Poker Challenge (BOPC), sponsored by LockPoker.com, is set to kick off this Sunday, March 1st with a field full of top online poker players all vying for the chance to be on the cover of the poker industry’s leading publication.

The challenge will have over 20 of the world’s top online poker players including 2008 BLUFF Magazine Online Poker Player of the Year David “The Maven” Chicotsky as well as Shaun “shaundeeb” Deeb, Kevin “BeLOWaBOVe” Saul and Lock Poker qualifier Jeffrey “Duralast” Romano.

“We’ve got the best players in the world raring to go,” said Eric Morris, publisher of BLUFF Magazine. “Over the next 31 days we’ll see who’s got the skill and the discipline required to come out on top.”

Lock Poker held an exclusive qualifier during the month of February where Romano collected over 50,000 frequent player points to claim the exclusive invitation to compete with this elite group.

Each player begins the competition with $200 and has the entire month of March to build their bankroll playing in multi-table tournament and sit-n-goes exclusively on LockPoker.com. The winner is determined by the player who shows the greatest return. Players will not be permitted to reload their account at any time and once the initial $200 is gone players are eliminated from the BOPC.

The winner of the BOPC will be featured on the cover of a future issue of BLUFF Magazine while the first and second place finishers will each receive a team entry to an upcoming Dream Team Poker event.

The Complete BOPC Field

•  Ari “Bodog Ari” Engel
• Eric “Rizen” Lynch
• Jeff “Yellowsub” Williams
• Garrett “GBecks” Beckman
• Phil “USCphildo” Collins
• Brett “Bhanks11″ Hanks
• David “The Maven” Chicotsky
• Brian “Sno0oman” Hawkins
• Brett “Gank” Jungblut
• Kevin “BeLOWaBOVe” Saul
• Adam “AJUNGLEN” Junglen
• Maria “Femme on Felt” Ho
• Chris “Moorman1” Moorman
• Esther “Etay” Taylor
• Soren “Kongsgaard” Kongsgaard
• Matt “Plattsburgh” Vengrin
• Brian “Devo” Devonshire
• James “Krsykunuck” Worth
• Mark “P0ker H0″ Kroon
• Brandon “any2cantu” Cantu
• Shaun “shaundeeb” Deeb
• Tom “SBRounder” West
• Tim “Tmay420” West
• Russell “RDCRSN” Carson
• Jeffrey “Duralast” Romano

The BOPC begins March 1st and runs through until Midnight on March 31. Fans can follow all the action through the daily scoreboard and video blogs from the players at www.bluffmagazine.com/bluff-poker-challenge and www.lockpoker.com/challenge.

BLUFF Magazine, the poker industry’s leading publication, today released their annual list of poker’s most influential and powerful entities, the BLUFF Power 20, in their February issue. The entity at the top of the list should be no surprise to anybody who’s watched the growth of the game and the industry over the past five years; the World Series of Poker.

“Every year the World Series of Poker is the highlight of the calendar,” said Eric Morris, co-founder and publisher and BLUFF. “The fact that the rest of the poker industry bases their operations around what Jeffrey Pollack, Ty Stewart and the WSOP are doing makes it the easy pick for the top spot.”

Sitting in second position is another name familiar to the top end of the list, online poker giant PokerStars.com. In the past 12 months PokerStars has launched professional poker tours in Latin America and Australia/New Zealand while continuing to dominate the online poker industry.

“An operation of that size is impressive enough, but PokerStars keeps finding ways to increase their player base while expanding the overall reach of the game of poker,” said Morris. “They’re the world’s largest poker room and it’s hard to imagine that won’t continue – even as more and more markets move to a regulated environment.”

The 2009 list also recognized a blog for the first time. Poker gossip site WickedChopsPoker.com was ranked #20, marking the first time a non-traditional media outlet was recognized in the Power 20.

“The work done by WickedChopsPoker to develop a large audience and regular following in the poker industry is no different than that of TMZ in the entertainment industry,” said Morris. “They regularly break stories and have developed an insider’s take on the industry. Most of the pros read wickedchopspoker.com on a regular basis.”

The complete Power 20 is available in the February issue of BLUFF Magazine which is on newsstands now. Also featured in this issue is a cover story on online poker cash game phenom Tom “durrrr” Dwan and his Million Dollar Challenge.

BLUFF Magazine has declared 2008 the year of The Maven. Or maybe more accurately David Chicotsky did everything to ensure 2008 would be remembered as his year as he captured the BLUFF Magazine Online Poker Player-of-the-Year award with an incredible finish.

Chicotsky, known online as “The Maven” put together an amazing final three weeks to vault himself past both Jon “PearlJammer” Turner and Chris “Moorman1″ Moorman to take home the most prestigous title in online poker.

“At the start of December this looked like a two-horse race between Jon Turner and Chris Moorman but David showed how badly he wanted this by playing as much as he did the last three weeks,” said Eric Morris, publisher of BLUFF Magazine. “It just goes to show how important this award really is and we couldn’t have a more deserving champion.”

Chicotsky finished the year with 455,719 OPOY points and was the only player to break the 400,000 barrier. Moorman, who wound up second, posted 399,747 while third place finisher Turner scored 391,346. Moorman and Turner both took some time away from the online game at the end of the year to play some live events. Chicotsky obviously hunkered down and went to work.

Between his PokerStars and Full Tilt Poker accounts Chicotsky played a staggering 1,078 tournaments. He won 10 of them, made the final table in 74 of  them and cashed in a total of 161 tournaments. His total profit for the month on those two sites alone was $48,296.

“Both Turner and Moorman had incredible years and should be commended for their success,” said Morris. “Chicotsky was in the mix for the entire year and when he saw an opportunity to improve his ranking he stepped up and proved that he was a worthy Player-of-the-Year.”

Players earn POY points throughout the calendar year based on their finish in online poker tournaments on Full Tilt Poker, PokerStars, Bodog Poker, Absolute Poker and UltimateBet. For a complete breakdown of the 2008 race visit http://www.bluffmagazine.com/players/2008-online-poy-rankings.asp.

John Phan broke through in 2008 with his first two World Series of Poker bracelets and his first World Poker Tour title at the Legends of Poker. While three titles in a single year would be good enough for most professional poker players, Phan gets to add one more: BLUFF Magazine Player-of-the-Year.

Phan joins Bill Edler, Chad Brown and Phil Ivey as previous winners of poker’s most prestigious award. The win wasn’t easy for Phan though, he held off fellow pros David Pham, Bertrand Grospellier and a late charge from Michael Binger.

“Phan’s year was certainly one of the most impressive in recent memory. With two bracelets and a WPT win he’s earned the right to call himself BLUFF Magazine Player-of-the-Year,” said Eric Morris, publisher of BLUFF Magazine. “The closeness of the race goes to show that the changes to our points system made the race fair and exciting for poker fans around the world.”

Phan’s year included a win in Event #29 ($3,000 No Limit Hold’em) where he outlasted 715 other players to take home the bracelet and the $434,789 first place prize money. He followed that up with another bracelet win a week later in Event #40 ($2,500 2-7 Triple Draw Lowball) that saw him earn another $151,911 for besting a field of 238 players.

His biggest cash however came in late August at the WPT’s Legends of Poker event. With 373 of the world’s best players putting up the $10,000 buy-in Phan emerged with his third win of the year and a $1,116,428 payday. Phan finished the year with 1,214.1 POY points, just ahead of Binger who wound up with 1,183.67 POY points. Binger went as far as travelling to Atlantic City for the final eligible event of 2008, the Trump Classic. Needing to win the event to pass Phan, Binger only managed a third place finish.

“Seeing a competitor travel across the country during the holiday season for a shot at winning this title really speaks to the prestige and honor professional poker players see in the award,” said Morris. “That’s what makes our winner so deserving – the race wasn’t really over until the final event of the year.”

–New Products from the Poker Brat, Texas Dolly and the Mad Genius Launching Just in Time for Tournament Season–

New York – Bluff Magazine and iAmplifyVegas.com today announced the launch of “The Perfect Read Strategy,” available exclusively to the World Series of Poker audience this tournament season. In all, $2.5 million worth of this product will be given away free at www.bluffmagazine.com/iamplify.

Featuring tips and analysis on reading your opponent from iAmplifyVegas’ stable of poker heavy hitters including 11-time World Series of Poker Champion Phil Hellmuth, 10-time WSOP Champion Doyle Brunson, acclaimed strategist Mike Caro, Antonio “The Magician” Esfandiari and FBI Spy-Catcher and master bluff reader Joe Navarro, this course is a must-have for any poker buff.

“iAmplifyVegas.com is thrilled to be able to give away millions in The Perfect Read Strategy to WSOP & Bluff audiences. We are committed to amplifying the skills of the game of poker, offering the most comprehensive line-up of players and experts in the tournament world today. You do not have to be a statistics expert to recognize that our WSOP champions aren’t riding on luck. They have tremendous skill and they are now downloading their expertise to their fans and potential rivals.” said Kipp Marcus, SVP Business Development, iAmplify.

Courses from the iAmplifyVegas masters include step-by-step programs that take the viewer from understanding the basics to competing at the championship level. The best part is the programs can be downloaded straight to your computer, iPod or other portable media player, so you can take what you learn wherever you go — even right to your next game.

Check out the hottest new poker product here.

About iAmplify.com
iAmplify.com is a Web-based publisher and syndication network, providing the tools and distribution for leading authors, celebrities and media companies to publish paid audio and video content over the internet. The company owns and sells exclusive content on its Web site, iAmplify.com, and via syndication to portals and vertical websites.

iAmplify has exclusive rights to a large catalog of content in more than 30 verticals such as fitness, yoga, nutrition, relationships, spirituality, sports and more. The company works with such partners as Marianne Williamson, Marilu Henner, Kathy Smith and Phil Hellmuth in addition to the Emmy Award Winning Sports Legends library as well as media companies such as HarperCollins Publishers to publish paid audio and video content over the Internet.

Content is available for download to computer, iPods and cell phones, and is always available online at www.iAmplify.com. Founded in 2005 by Internet pioneers Jack Hidary and Murray Hidary, iAmplify.com now has offices in New York and Los Angeles.

Media Contact:
Joanna Bowzer
iAmplify.com
917-606-5366
joanna@iamplify.com

ATLANTA,GA — America’s leading poker publication, Bluff Magazine, is proud to announce the launch of their latest venture that is sure to please poker players, a subscription-based online poker room, ClubBluff.com.

“We’re thrilled to be able to give our loyal readers and poker fans across America the chance to join us at ClubBluff.com,” said Eric Morris, co-president and publisher of Bluff Magazine. “We’re proud of what Bluff Magazine has become over the past four years and have the same aspirations for ClubBluff.com.”

Every month ClubBluff.com members can play in thousands of online poker and blackjack tournaments risk-free with no buy-ins but over $100,000 in prizes, including cash. As an added bonus of membership players will also get access to tips from professional poker and blackjack players as well as digital access to Bluff Magazine content online.

Players who are serious about their poker can also play to win World Series of Poker* Main Event seats, WSOP-Circuit seats, World Poker Tour World Championship seats and other great prizes. Starting June 1, 2008, players can get into the nightly $1,000 and monthly $20,000 poker tournaments.

Players pay only $19.95 per month for complete access to the tournaments, sit-n-goes and ring games. There are no additional costs and the first two weeks are free of charge allowing poker players the opportunity to test out the software and win cash prizes.

About Bluff Media

Bluff Media, LLC is the publisher of BLUFF Magazine, America’s leading poker publication, BluffMagazine.com, the leading website for poker news and player rankings as well as FIGHT Magazine, the fastest growing mixed martial arts magazine in the United States. In 2007 Bluff Media was recognized by Harrah’s Entertainment Inc as an industry leader when the two companies formed a digital publishing alliance allowing Bluff Media to be the exclusive provider of online and radio coverage of all World Series of Poker-branded events on a global basis.

* World Series of Poker and WSOP are trademarks of Harrah’s License Company, LLC (“Harrah’s”). Harrah’s does not sponsor or endorse, and is not associated or affiliated with, ClubBluff or its products, services, promotions or tournaments.

Membership is limited to those states in the US and countries where sweepstakes based upon card games are allowed. No Purchase Necessary. Void where prohibited by law.

Eric Morris

Publisher/ Co-President

Bluff Media, LLC

eric@bluffmedia.com

W: 404 250 1798 x 112

www.bluffmagazine.com

www.fightmagazine.com

www.worldseriesofpoker.com

Bluff Media, publishers of America’s leading poker magazine Bluff Magazine, today announced the purchase of the print component of Woman Poker Player magazine.

“Woman Poker Player magazine was founded as a vehicle for the encouragement of women to play poker. At that time women were only representing about ten percent of live players, and this is no longer the case,” said Maryann Morrison, publisher of Woman Poker Player. “We all know women are fierce poker players and have substantially grown in numbers over the past two years. It is not a progressive step for women to have segregation in poker since everyone can play on an equal basis.”

Recognizing that female players make up one of the fastest growing segments of the poker market Bluff Media believes the acquisition is a strong move to further strengthen its position as an industry leader.

“We’re very happy to accept Woman Poker Player’s readers into the Bluff community,” said Eric Morris, co-president and publisher of Bluff Media. “As women are beginning to make up a larger percentage of the overall player base it’s important that our magazine properly reflects this and we feel that this move does just that.”

While subscribers to Woman Poker Player magazine will now receive Bluff Magazine on a monthly basis the website, www.womanpokerplayer.com, will continue to provide loyal readers with the same quality content they’ve come to expect.

“I am pleased that Bluff Media has agreed to continue servicing our subscribers. Bluff offers excellent poker education for all poker players, and is a valuable resource in the poker community,” said Morrison.

Atlanta, GA (July 31, 2007) – Bluff, the world’s leading poker magazine is set to launch in South Africa in April 2008.

The world’s leading poker magazine, Bluff is launching in South Africa in April 2008. As the holder of exclusive rights to the World Series of Poker, Bluff boasts a monthly print-run of over 225 000 copies in the USA and will form the cornerstone of the local poker community.

Bluff is compiled by top professional poker players, making it a magazine written for players, by players. These include the likes of Mike Caro, Annie Duke, Phil Laak, Howard Lederer and many others.

Bluff SA is published under license from Bluff Media in the USA by the Maverick Publishing Company who are behind other leading niche titles such as Muscle Evolution and Fitness Magazine.

Says Andrew Carruthers, MD of The Maverick Publishing Company, “These are exciting times for the local poker industry. The phenomenon of poker has taken South Africa by storm, and having our very own finish third in the World Series of Poker has put SA on the poker map internationally.”

He also says that cash games and online plays are churning out a new league of South African tournament players, all passionate about the game and hungry for the respect that comes with top placings.

“Bluff SA is dedicated to the growth of the industry in South Africa, the education of players and supplying the local market with authoritative and informative content.” Carruthers continues. “Simply put – we’re all about ‘The thrill of Poker’.”

Bluff SA will be advertising on the All Africa Poker Channel on DSTV channel 393 and is collaborating with other local media providers to bring more poker-related content to the airwaves.

Bluff SA will also be featured on the All Africa Poker Channel in five-minute episodes of the Bluff Magazine Guide to Winning Poker, where top poker players and writers for the magazine will provide helpful strategic tips and tricks.

The magazine will be available on South African shelves from Monday, 31st March 2008.

Atlanta, GA (July 31, 2007) Bluff Magazine (www.bluffmagazine.com), America’s leading poker magazine, announced today that voting is now open for the Magazine’s Annual Readers Choice Awards.

Categories for the 2007 Bluff Reader’s Choice Awards include: Most Entertaining Player to Watch, Favorite Pro Poker Player, Best Poker Broadcast, Best Live Tournament, Best All-Around Online and Live Poker Room, and Best WPT/WSOP Satellite.

“The first Bluff Magazine reader’s choice awards were a tremendous success and gave the readers clout and a say in shaping the future of poker. We’ve expanded the categories this year based on readers’ input including ”Best Poker Blog” which will make this year’s voting that much more compelling for the poker fan” said Eric Morris, Co-President of Bluff Magazine.

Bluff Magazine readers and poker fans worldwide can participate in Bluff Magazine’s 2nd Annual Readers Choice Awards by visiting www.bluffmagazine.com or directly by visiting www.bluffmagazine.com/readersChoice/. All voters will automatically qualify for a chance to win one of five World Series of Poker Academy entries. Instructors this year at the Academy include former WSOP Main Event Winners Phil Hellmuth, Greg Raymer, and Joseph Hachem.

Contact: Jimmy Shapiro, Zucker Media Group
425-292-0425, js@zuckermediagroup.com

About Bluff Media (www.bluffmagazine.com)
Bluff Media is the publisher of BLUFF magazine, America’s leading poker publication, and publisher of newly launched FIGHT! magazine, a Mixed Martial Arts (MMA) publication. Bluff Media pioneered poker on the radio by broadcasting inal table play-by-play of 2006 World Series of Poker events on satellite radio. Bluff currently owns the digital rights to the 2007 World Series of Poker. Bluff Media continues to be a leader in covering the world of competitive poker through its various print, internet, and broadcast media properties.

LAS VEGAS – March 19, 2007 – Harrah’s License Company LLC, an affiliate of Harrah’s Entertainment, Inc. (NYSE:HET), has executed a non-binding letter of intent to form a digital publishing alliance with Bluff Media LLC for online and radio coverage of all World Series of Poker-branded events on a global basis.

The letter of intent, which is subject to execution of a definitive agreement, calls for Bluff Media to be designated the official digital publisher and radio partner of the WSOP, the WSOP Circuit, WSOP Europe and other WSOP events. Bluff will operate www.worldseriesofpoker.com and provide broadband, streaming and real-time content, including chip counts, live event updates and video and audio news programs and features.

“Bluff shares our vision for bringing WSOP content to every medium that matters,” said Jeffrey Pollack, commissioner of the World Series of Poker. “Over the next four years, this alliance will help us connect with our players and fans in new and exciting ways, and further increase the value and relevancy of our global brand.”

“We believe the consolidation of digital-publishing rights under this agreement will lead to a more cohesive, integrative and compelling product for poker fans around the globe,” said Eddy Kleid, co-president of Bluff Media.

Bluff Media is the publisher of BLUFF magazine, America’s leading poker publication, and co-publisher of newly launched SE7EN magazine, a sports-centric men’s interest publication. Bluff Media pioneered poker on the radio by broadcasting final table play-by-play of 2006 World Series of Poker events on satellite radio. Bluff Media continues to be a leader in covering the world of competitive poker through its various print, internet, and broadcast media properties.

Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment through its operating subsidiaries. Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Harrah’s also owns the London Clubs International family of casinos. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Harrah’s is available at its Web site — www.harrahs.com . Information about the WSOP is available at www.worldseriesofpoker.com .

This release includes “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as “may,” “will,” “project,” “might,” “expect,” “believe,” “anticipate,” “intend,” “could,” “would,” “estimate,” “continue” or “pursue,” or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, new projects, strategies, future performance, the outcomes of contingencies and future financial results of Harrah’s. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of Harrah’s may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained therein): the occurrence of any event, change or other circumstances that could give rise to the termination of the merger agreement with Texas Pacific Group and Apollo Management, L.P.; the outcome of any legal proceedings that have been, or will be, instituted against the Company related to the merger agreement; the inability to complete the merger due to the failure to obtain stockholder approval for the merger or the failure to satisfy other conditions to completion of the merger, including the receipt of all regulatory approvals related to the merger; the failure to obtain the necessary financing arrangements set forth in the debt and equity commitment letters delivered pursuant to the merger agreement; risks that the proposal transaction disrupts current plans and operations and the potential difficulties in employee retention as a result of the merger; the impact of the substantial indebtedness to be incurred to finance the consummation of the merger; the effects of local and national economic, credit and capital market conditions on the economy in general, and on the gaming and hotel industries in particular; construction factors, including delays, increased costs for labor and materials, availability of labor and materials, zoning issues, environmental restrictions, soil and water conditions, weather and other hazards, site access matters and building permit issues; the effects of environmental and structural building conditions relating to our properties; access to available and reasonable financing on a timely basis; the ability to timely and cost-effectively integrate acquisition into our operations, including Caesars and London Clubs; changes in laws, including increased tax rates, regulations or accounting standards, third-party relations and approvals, and decisions of courts, regulators and governmental bodies; litigation outcomes and judicial actions, including gaming legislative action, referenda and taxation; the ability of our customer-tracking, customer loyalty and yield-management programs to continue to increase customer loyalty and same store sales or hotel sales; our ability to recoup costs of capital investments through higher revenues; acts of war or terrorist incidents or natural disasters; abnormal gaming holds; and the effects of competition, including locations of competitors and operating and market competition.

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Harrah’s disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date stated, or if no date is stated, as of the date of this press release.

Chad Brown is Bluff Magazine’s Poker Player of the Year 2006, and in his own words: “Winning player of the year is like an actor wining an Oscar”.

Chad Brown has been honoured with the Title of Bluff Magazine’s Player of the Year 2006. Brown, a professional poker player who has been playing poker since boyhood, considers this one of his greatest achievements. In an upcoming interview with Bluff Magazine, Brown commented on his title:

“This is an enormous accomplishment to be very proud of. To put this in context, if I was acting, it would be like I won an Oscar at the Academy Awards.”

But Brown is no stranger to winning. His tournament history is, after all, what gained him this title. But Brown draws a distinction between being player of the year and being the winner of a major tournament. “It’s not like winning a tournament. Anyone can get lucky one day and win a tournament. But all the best players in the world play all the big main events and the Player of the Year award is defined by (your achievements) in all the major tournaments.”

Bluff’s proprietary ranking system awards points to players who finish in the money in North American poker tournaments with at least a $5,000 buy-in, where there are at least 100 competitors. Brown scored a total of 470.44 points throughout 2006, beating runner-up JohnnyBax by almost 30 points.

“Our Player of The Year is our highest player honor.” said publisher Eric Morris, “It is one of the few honors in the poker world which considers all major poker achievements throughout the year, transcending the boundaries of poker associations and tournament series.”

Chad Brown’s interview will appear in the April edition of Bluff Magazine, on Newsstands across North America, Europe and Australia.

February 9, 2007 (Atlanta, GA) – It’s here! The Coolest Thing Ever has launched on the newly designed www.BluffMagazine.com website, and is changing the way online poker players track, interact, and satisfy their poker urges online.

The foundation of The Coolest Thing Ever is thepokerdb, the most comprehensive online tournament database in the world. With results going back as far as 2004, thepokerdb has tracked hundreds of thousands of tournament results, which has been the catalyst for ranking almost two million players based on tournament performance, total lifetime winnings, biggest cashes, “streak” stats, and much more. There is no more accurate way to track your play or compare yourself to the rest of the poker community that with thepokerdb. It is hands-down the largest player-accessible poker database anywhere on the planet.

But with a name like The Coolest Thing Ever, this tool has to be more than super-useful, it has to make poker more fun; that’s what the new community tools are for. The new Buddy List allows you to track your friends online, see where they are playing, and view their up to date results on your own customizable personal dashboard. But if you don’t have time to sit online and watch your buddy reach the final table, new Buddy Alerts will notify you when he gets there. Live on your PC, by email or on your Mobile Phone via Text Message, Buddy Alerts are there to keep you in the action, even when you can’t be at your PC.

Besides being useful, fun, and communal, The Coolest Thing Ever saves you time and energy, getting you to the tables faster than ever. The real-time Custom Tournament Directory means that you’ll never have to load every piece of poker software you own to find the tournament structure, game, buy in, prize range, site preference and starting time that best suits your needs. Simply enter your requirements and the Custom Tournament Directory will direct you to the action.

“The Coolest Thing Ever has been a massive technical challenge” said Jeff Markley, CTO of Bluff Magazine. “Migrating and manipulating millions of records, and adding never-before used technologies has been a labor of love, but its something that, as a poker player, I know will be appreciated by the poker community. All I can tell everybody is to try it – once they do they will never stop using it”, continued Markley.

To try The Coolest Thing Ever, visit www.BluffMagazine.com and click the link to The Coolest Thing Ever.

For more information contact:
Eric Morris
Eric@BluffMedia.com

About Bluff Magazine
Bluff Magazine is America’s Largest Poker Magazine. Printed and distributed nationwide. Bluff is available on newsstands, at poker events and locations, and by subscription. Poker enthusiasts eager to keep up with the fast-paced modern poker lifestyle read Bluff. Regular contributors to Bluff Magazine include: Jennifer Tilly, Marcel Luske, Josh Arieh, Antonio Esfandiari, Phil Laak, and Annie Duke.