It’s been 10 years since UltimateBet opened its virtual doors, and the online poker room is celebrating with a $10 million bonus during the World Series of Poker Main Event.

Regardless of whether or not they’ve qualified for the WSOP Main Event through UltimateBet, players in the world’s most prestigious poker tournament can get a shot at an extra $10 million for winning by signing up with UB anytime during the World Series. Following four easy steps makes any player eligible to win the bonus:

1. Go to the Bellagio hotel daily between 11:00am-1:00pm and 3:00pm-6:00pm
2. Use the house phone near the Hotel Guest Elevators, ask the operator to put you through to “Phil Hellmuth”
3. Wait near the entrance to the Guest Elevators – one of UB’s friendly staff members will come to collect you
4. Fill in and sign a registration form, available only in UltimateBet’s hospitality suite at the Bellagio

That’s the easy part. Then comes the hard part: conquering the WSOP Main Event. Any player who signs up with UB and wears the online room’s gear en route to a Main Event title will earn the eight-figure bonus in addition to the tournament prize.

But everyone who signs up with UB will take something away, even if they don’t manage to outlast the Main Event field. In addition to a UB swag bag, all registered players will receive an invitation to the UltimateBet WSOP party, to be held June 29th at MGM Grand’s Studio 54. UB players Phil Hellmuth, Annie Duke, Liv Boeree, Tiffany Michelle, Michael Binger, and Matt Graham will be on hand to mingle with all the invited guests, and Hellmuth will be giving away an $8,500 Aruba Poker Classic package.

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