Atlanta, GA (August 18, 2006). BLUFF MEDIA, publisher of Bluff Magazine and producer of BLUFF Poker Radio, successfully completed its first year of live coverage from the World Series of Poker (www.wsopradio.com).

As the exclusive radio broadcast partner of Harrah’s World Series of Poker, Bluff produced over 500 hours of live poker programming. Highlighted by the final table coverage with guest analyst Daniel Negreanu, Bluff Poker Radio carved new ground in bringing poker to the airwaves.

Here are the numbers from the broadcast as broken down by Bluff Poker Radio:

– Over 48,000 poker players participated in the 45 WSOP events
– Over 500 hours of live poker on the radio
– Live play-by-play of more than 3,000 poker hands
– Live play by play from 35 Final Tables
– Interviews with the Top 200 Poker Pros in the World
– Phone calls from over1500 listeners
– 8,773 total players in Main Event
– Close to $160 million in total payouts
– Main Event champion awarded more than $12 million

“Having spent my career in mainstream play by play, primarily in Football, I found one similarity. There’s a beginning and there’s an end. Poker on the Radio presented an unusual challenge and the experience proved to be both educational and exciting. The human emotion translated perfectly for Radio providing drama, disappointment and euphoria.” commented Howard David, play-by-play broadcaster for Bluff Poker Radio.

Jeffrey Pollack, commissioner of the World Series of Poker, added, “We couldn’t be more pleased with the job Bluff did covering the WSOP on radio. Listener, fan and sponsor feedback has been nothing but positive. We are already looking at ways to expand the radio broadcast into the syndication and terrestrial markets.”

To hear highlights from Bluff Poker Radio’s coverage of the 2006 World Series of Poker or to see the final standing and results visit www.wsopradio.com.

About Bluff Media (www.bluffmagazine.com)
Bluff Media is the owner Bluff Magazine, America’s largest poker magazine with 250,000 copies printed and distributed nationwide. Bluff Poker Radio is the nation’s only syndicated weekly radio poker show. Bluff Media provides poker enthusiasts with quality content, which keeps them up-to-date with the fast-paced modern poker lifestyle. Regular contributors include: Jennifer Tilly, Josh Arieh, Antonio Esfandiari, Phil Laak, Mike Caro, Kenna James, and Annie Duke.

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