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WSOP Parent Company Forms Harrah’s Interactive Entertainment, Inc.
- Jason Kirk | May 23, 2009
Harrah’s Entertainment, the parent company of the World Series of Poker, today announced that it has formed a new subsidiary company, Harrah’s Interactive Entertainment, Inc. (HIE).
HIE will be tasked with managing global growth of the WSOP and creating a strategy for the growth of Harrah’s in the online European market. The Harrah’s Total Rewards customer loyalty program, familiar to poker players at Harrah’s-owned properties around the world, will be employed in HIE’s online expansion into Europe.
Joining the company as Chief Executive Officer is Mitch Garber, the Canadian-born former CEO of PartyGaming. Garber has plenty of experience with the internatonal gaming industry; from 1990-1999 he worked as an attorney specializing in gaming matters, and during his time with PartyGaming he focused on expanding the company’s international reach through mergers and acquisitions.
Taking on the role of President of HIE will be a familiar face from Harrah’s, WSOP Commissioner Jeffrey Pollack. He will retain his position at the WSOP in addition to his duties with HIE.
“As the world’s largest gaming company, Harrah’s is taking a proactive approach toward international and interactive expansion,” Harrah’s Entertainment Chairman, President and CEO Gary Loveman said of the formation of HIE. “It is important we position ourselves to explore new markets as well as new technologies with our best in class brands.”
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